Healthcare brands don't fail because they lack good products. They fail because they don't understand physicians: how we think, what we trust, and what makes us tune out in the first three seconds.

My work sits at the intersection of clinical credibility and market strategy: as an ENT surgeon, as Director of Physician Engagement and Strategy for a leading physician-facing brand, and as a consultant for D2C and B2B companies navigating physician audiences. I work primarily with healthcare brands, startups, and organizations that need physician-level strategic thinking embedded at a senior level. I know what it takes to build credibility with this market, and what quietly destroys it.

What I bring to this work is something a marketing team cannot manufacture: membership in the audience. I trained in the same hospitals, speak the same in-group language, and have sat through enough campaigns targeting physicians to know exactly where they lose us, and why. That lived fluency is not a soft asset. It is the difference between a brand that physicians engage with and one they scroll past.

Who This Is For
I work primarily with companies and organizations. Specifically:

• Healthcare brands building or rebuilding physician engagement strategy: positioning, messaging frameworks, advisory board architecture, KOL relationships, and go-to-market for physician-facing products and services
• Startups entering physician markets who need physician-level strategic thinking embedded from the beginning, not retrofitted after launch
• D2C and B2B brands with physician audiences who need to understand how to reach, speak to, and build credibility with that market without burning it
• Organizations that need a physician voice at a strategic level, as a working partner with real operational experience

On occasion, I take on individual physicians navigating significant career pivots - the kind of transition that requires the same strategic rigor as a brand build, applied to a personal platform and market position.

What We Work On Together

• Physician audience strategy — How physicians actually make decisions, what they trust, what they share, and how to build credibility with them at scale
• Positioning and messaging architecture — The foundational language your brand uses to enter physician-facing conversations with authority
• Physician engagement infrastructure — Advisory boards, KOL strategy, clinical ambassador programs, and the operational systems that sustain physician relationships over time
• Go-to-market strategy — For brands launching into physician markets or expanding within them
• Content and thought leadership strategy — Building the editorial and media presence that keeps your brand credible between campaigns
• Strategic advisory — Ongoing counsel for leadership teams navigating complex physician market dynamics

You have expertise and a story to tell. What you need is someone who understands both the medicine and the craft, and can help you build a manuscript that actually earns the audience it deserves. I work with physician-writers from concept through publication, as a developmental editor, line editor, and strategic publishing partner with clinical fluency built in.

Physician-writers face a particular challenge: the gap between what you know and what a general reader can absorb is enormous, and navigating it requires someone who understands both sides of that distance. Most editors can help you with structure and prose. Very few can read your work the way your most exacting colleague would - catching the clinical imprecision, the understated hierarchy, the moment where you've assumed knowledge your reader doesn't have, or the moment where you've over-explained something any MD would find condescending.

I can do both. As a practicing surgeon and developmental and line editor who has spent years inside hospital systems and operating rooms, I bring clinical fluency to every stage of the editorial process. Your manuscript's credibility is never something we have to work around; instead, it's something we build from.

Who This Is For
Physician-writers who are serious about the work. That means:

• Physicians with a manuscript in progress that needs rigorous structural and line-level editing
• Physicians in the early stages who need help excavating the book's real argument, structure, and audience before a single chapter is drafted
• Physicians preparing a book proposal for traditional publishing submission
• Physicians who have a finished or near-finished manuscript and need a publication strategy and marketing plan that reflects their actual platform and goals

This is not a service for people who want someone to write their book for them. It is a service for physician-writers who want a genuine creative and editorial partner.

What We Work On Together

• Concept and positioning — What is this book actually arguing? Who is it for, and why does it need to exist now? We answer these questions before anything else.
• Book proposal development — For physicians pursuing traditional publishing, a proposal is the product. We build one that is positioned, persuasive, and clinically credible.
• Developmental editing — Architecture before prose.
• Line editing — Precision at the sentence level. Clarity, rhythm, voice, and clinical authenticity.
• Manuscript development — Full partnership from draft through revision, as deep as the project requires.
• Publication strategy — Traditional, hybrid, or independent, we map the right path for your book and your platform.
• Marketing plan — A launch strategy built around your specific audience, your existing platform, and the long-term role this book plays in your career.

Hippocratic Collective Co-Founder & CEO
Hippocratic Collective is a physician-led digital media company producing original audio, video, and written content at the intersection of medicine, culture, and storytelling. As co-founder and CEO, I oversee editorial strategy, content production, and business development across a growing portfolio of podcasts, brand partnerships, and publishing ventures.


Surgeon on the Edge Author — Hippocratic Press, February 2026
My debut book is a work of literary nonfiction — a memoir that moves through the years of surgical training and early practice to examine what medicine asks of the people who enter it, and what it costs. Published February 2026.


Strategic Consulting Selected Engagements — Confidential
I consult for healthcare brands, digital health companies, and physician-facing organizations on physician audience strategy, brand positioning, go-to-market, and physician engagement infrastructure. Client details are confidential. Work available on request where NDA permits.


Podcasting Host & Producer
I've been making podcasts since before it was a reasonable career decision for a surgeon. My first show, Promising Young Surgeon, ran for a year and laid the foundation for what became Hippocratic Collective's audio slate. Current shows include Surgeon, Interrupted and Social Rounds.


Clinical Practice Otolaryngologist — Head & Neck Surgery
I graduated from ENT residency in 2022 and spent three years in full-time solo practice. My clinical background in head and neck surgery informs everything I build — in media, in publishing, and in strategy.